“Who says you can’t do things you don’t love? You love doing business but you hate writing? Then, how far you’ll go?”
Everyone can write, because everyone has a story to tell. But not everyone can touch your heart.
You were wrong if you think everyone can craft a copy writing. You were wrong if you think you can come out with an impeccable copy writing in just 60 seconds.
Because I believed the same few minutes before crafting my very first copy writing. I was like, ‘This is an easy-peasy task to do!’ – It seemed like a piece of cake, it was about lipstick, any girl who doesn’t wear lipstick could utilize some bombastic words and voila, anyone would buy!
The truth was, I took 20 minutes to finish just a few line of copy writing. And it took less than a minute for my supervisor to cut half of the sentence off.
So, first lemme take a selfie. Lol! (jokes).
Here you go; the basic rule of copy writing from the point of view of my one year of experience being in the field. (A year could teach you a lot, trust me!)
1. Don’t write a college essay!
You can’t assume everyone is lounging by the beach.
You have to expect people are always on the go, like, entrepreneurs, they’re on their way to meeting clients. They could be the next to hire you, Mr/ Miss copywriter!
You might be able to reach out housewives with your long-speeches copy writing, but just in case you don’t remember, they’re cooking; you don’t want to be the main factor of the extremely burnt fried chicken.
The most important, don’t lose the target audience. The possibility they purchase the item is higher than your height!
Thus, keep it short, simple, and straightforward.
2. The fail first sentence!
That’s why the top-selling copy writing is normally the one-liner. When it comes to copy writing, never wait to incorporate the interesting facts in the second line/ sentence.
The same rule goes to any other write-up, when your first sentence is too boring, the readers either skip the page or stop reading.
You only have 3 – 5 seconds to persuade the readers to buy the product.
And the biggest reason you fail to sell is when you can’t even differentiate the words persuade and force.
Don’t you think it’s kind of ads that you would read it again, out loud, for the second or third times?
In fact, it sparks your curiosity and eventually make you feel thirsty (though you aren’t!) Because you might want to hear how does it sounds. Though you won’t right away find the classic coke bottle, still, you’ll buy.
3. Overly usage of common words!
Your Copy Writing: ‘Jom beli tudung murah untuk raya’
Their Copy Writing: ‘Nak… mak teringin nak pakai telekung Siti Khadijah.”
You think you could sell your latest collection of tudung bawal (hijab) in just a week, and that’s your copy writing?
Come on, that’s your 9 years old nephew’s. The answer is no, you won’t sell at all. Make use of bombastic words in this case.
Don’t feel ashamed of being dictionary’s bff. Instead of using the words ‘get your’, perhaps you can use ‘grab yours’. Stop using, ‘Don’t forget to get your new shoes’. Use ‘Don’t hesitate to grab yours now’!
If you’re a small business, don’t play safe with words! It’s time to gain your new customers. Don’t compare yourself to the established company, they may look a little relaxed because they have already grasped the rules of thumb of ads!
4. Lack of creativity with words
You plan to update your social media 7 times per day, and you keep on crafting the similar style of copy writing from 8 a.m. to 8 p.m.?
The recent copy writing I crafted able to captivate the middle-aged women’s heart! Because I ‘berpantun’ with them on Facebook comments.
If you aren’t a Kelantanese, Kedahan or Sarawakian, don’t let it halt you from using the dialect to hook the readers.
But, don’t use dialect too often! You ought to know when and where to use. If you’re targeting the urban area’s teenagers, would they be able to know what’s the meaning of ‘sigek’? Perhaps, they might not even know how to speak Malay.
Remember kids, It’s all about know who are your customers. Make jingle out of words!
5. Never ooze emotions!
Don’t be a jerk who doesn’t show his feeling. Do realize that business is all about customers, not you, not your product.
Don’t talk like a text book quote, converse with them like they’re your sweethearts. Of course you want the best for them. If they don’t use your product – they’re one step behind, their life is dull, they might get in a huge trouble.
That’s what we call emotions. Put yourself in their shoes and try to walk into their life. Then you’ll understand their emotions.
It’s lunch time! Gotta go, I hope you learned something just now. Best of luck to those who just started endeavouring into online business, home-made services or anything.